The Vibe

This wasn’t just any internship.
This was Fueled By Ramen, home to the bands that made up the soundtrack to my life.

From Paramore to Panic! to a pre-explosive Twenty One Pilots, I had a front row seat (and a backstage pass) to what happens when music and design collide.

I interned across the Digital Marketing, Design, and Ecommerce teams, creating visuals that got bands noticed, merch sold, and fans screaming in the comments.

Fueled By Ramen Graphic Collection

Merch. Marketing. Music History in the Making.
My year at Fueled By Ramen was nothing short of legendary.

What I Worked On

This case study highlights some of the promotional graphics I created for the label’s artists, including:

💌 Email marketing campaigns for artist merch & promos
🛍 Holiday gift guides & discount campaigns
🤘 Animated web ads + banner graphics
🖼 Background removal & editing for merch photography
🎨 Social assets for artist launches and sales

Every project had the same goal: Get people hyped, and make sure they clicked. (And yeah, we did.)

Personal Highlights

Watching Twenty One Pilots blow up after Blurryface dropped (still honored to be the girl who removed the backgrounds from their merch photos 👀)
Being one of the first people to know All Time Low signed to the label (!!!)
Creating graphics for literal rock stars as a college student (zero chill to this day)
Winning the summer semester’s Marketing Madness competition (my team and I slayed)

Why It Still Matters

Working at FBR taught me how to merge hype with function. I learned how to design for fanbases, tell visual stories that convert, and stay creative under quick deadlines (because music never sleeps).

It wasn’t just a dream gig. It was the fuel that lit the fire for everything Riot Girl would become.